New forum member, Jesse, triggered this new thread with the following comment

“I have so many questions. But mainly I want to learn how to get good leads for my business!“

That set me to thinking about lead generation generally, and the incredibly wasteful

chain reaction that most network marketers seem to have on this subject.

I remember doing a session, years ago, with Kim Klaver, where we led a discussion about unrealistic perceptions and how they were so destructive and sabotaging — and plain wrong.

Kim and I are very much on the same page of the same book on most things, and we both had the same view here, based on our own experiences.

• Most leaders in network marketing have only a handful of legs that produce the vast bulk of their incomes every month. Most had only 2-3 such legs. A few had 6-8 legs.
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• Most of those same leaders had personally sponsored fewer than 50 distributors, in total.
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• In any company where I had reached the top spot on the bonus schedule, the maximum number of legs I had personally-sponsored in order to qualify was 8. To achieve that, I personally sponsored fewer than 30 distributors.

The real secret of lead generation success is to…

• use VIRAL, automated methods for finding, approaching, educating and qualifying prospects and disqualifying suspects.
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• Work closely with a small number of new distributors (no more than 4 at a time) in a synergistic mentoring relationship for 90 days to help them reach the top of the bonus schedule in your compensation plan.

Network marketing is a business system where it makes no sense at all to build slowly. Create momentum from the moment they make the fourth emotional decision required for them to commit to their own success.

“Strike while the iron is hot” makes abundant sense: maintain the momentum and excitement. They’ll continue it once they catch the vision and begin achieving measurable results.

This is what intelligent leverage is all about in network marketing — using small numbers to create BIG numbers.

It’s NOT about using BIG numbers to create BIG numbers or, worse still, using BIG numbers to create small numbers.

Let’s hear your ideas!

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Author Profile  Consults to managements of direct selling companies, small business and home business owners. Writes regular columns and feature articles for various business media, online and offline. Author of several best-selling business books. Presents seminars and workshops, webinars and other training programs. Creator of Fourth Generation Thinking, Selling, Business Systems. Read more from this author