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Are YOU using “scraping” and “spinning” software for Article Marketing?

There are a couple of ways you can use specialist software to create articles online:

1. Software that “scrapes” content from other people’s web sites, articles, etc online and creates a composite article. The risk here is that you’ll end up with the article equivalent of Frankenstein’s Monster.

2. Software that “spins” existing articles into revamped versions (changing words, phrases, etc).

There are several clever programs that will “spin” new articles from a core article you write (forget “scraping” software that compiles articles off the web — that even more unethical) and submit them to article directories, but here’s something else to consider:

These scripts create endless variations on a single theme. It’s the same content presented in hundreds of different word combinations.

It’s like having 4,000 cable TV channels, ALL of them broadcasting the same program, with the same cast and plot, just with minor differences in the dialogue.

How does that contribute to the QUALITY and VALUE of content online?

It doesn’t. It just floods the web with garbage… QUANTITY, not quality.

And why?

So Google and the other Search Engines won’t pick up on the fact that this is just a deceptive ploy to build link juice for higher rankings for the site they’re all promoting.

It’s no different to the used car dealer who puts sawdust in the gearbox to prevent you hearing any tell-tale noises before you buy.

Google has a history of ferreting out this kind of nonsense, quietly modifying its algorithms, then SMASHING the perpetrators without warning.

Increasingly, it now boots and bans abusers overnight… and permanently!

I couldn’t applaud louder if I tried.

Any place that gets flooded has two serious problems:

1. Getting rid of the unwanted volume of worthless water. People drown in it.

2. The garbage, sewage, predators, parasites and disease that inevitably accompany floods. (They kill more people than the flood itself.)

Flooding the web with garbage and sewage does NOT make for a healthy online environment. Especially when those doing the flooding are predators and parasites — whether they realize it or not.

If you’re someone who adds to the noise and static without any contribution to the value of information online, please don’t complain about being banned by Google and the other SEs when the boom suddenly descends and you find your sites banned for content spamming.

John


Author Profile  Consults to managements of direct selling companies, small business and home business owners. Writes regular columns and feature articles for various business media, online and offline. Author of several best-selling business books. Presents seminars and workshops, webinars and other training programs. Creator of Fourth Generation Thinking, Selling, Business Systems. Read more from this author


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One Response to “Are YOU using “scraping” and “spinning” software for Article Marketing?”

  • Hi John – it looks shonky to me. No doubt an interesting technical problem, but seems rather lax. But then I’m not really into article marketing – don’t feel I enjoy writing nor seem to have that much original to say:-(

    Then again I suspect that to do any good you already have to have a reputation of having something to say.

    So I guess I follow the thought. “Blessed is he who has nothing to say and can’t be persuaded to say it”

    Eric

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