A US$45 million court judgment against a hyped-up, vaporware mobile phone service MLM by its major supplier is yet another reminder that these kinds of products and services are rarely suited to the network marketing distribution model.

Take a look at these three articles, first published in 1999 and 2000, and see why little has changed but the names.

• Why commodities and utilities are unsuited to network marketing
  
• The MLM Truth Telecoms Report
• Why Internet-related MLMs are more hi-risk than hi-tech!

It’s time to get REAL, folks!

Author Profile  Consults to managements of direct selling companies, small business and home business owners. Writes regular columns and feature articles for various business media, online and offline. Author of several best-selling business books. Presents seminars and workshops, webinars and other training programs. Creator of Fourth Generation Thinking, Selling, Business Systems. Read more from this author