“If you ambition to abolish your cable to this autoresponder, artlessly bang already on the hotlink below.”

That’s one spun version of “If you want to unsubscribe from this autoresponder, simply click on the link below.” It concludes an almost-indecipherable bunch of gibberish that showed up in a Google Alert just now, featuring The Profit Clinic and me. And while the backlink is acceptable to me, the spun content isn’t.

If you want to know the future, look for trends and marry them with known conditions. In this case, spun content — the Internet equivalent of toxic waste — and Google’s stated mission.

This is a company that takes relevance and quality of content very seriously… and punishes offenders mercilessly. Otherwise, it’s pre-eminence as the #1 arbiter of what’s worth looking at online is at risk.(Hmm… that reads like spun content!)

In other words, if Google lets down its guard, it risks losing its credibility with its target audience. If that happens, Adwords and Adsense — 90% of Google’s revenue base — quickly disappear down the gurgler! (Plug-hole for the purists.)

Think of spun articles as like the “flitter” that military aircraft scatter to avoid detection by enemy radar — or the phosphorus flares they drop as decoys for heat-seeking missiles — when flying through enemy airspace.

Their purpose?

To conceal duplicate content from the search engines, especially Google.

It’s not hard to see where this suicidal online version of “crapping in your own nest” is headed. Don’t say you weren’t warned!

You can see the rest of this spun blog post (obviously an autoblog, badly done) here:

http://franchisebusiness.cleanlend.com/

It reads like a 1970s VRC User Manual written by Japanese lab technicians… a nightmare to comprehend.

Author Profile  Consults to managements of direct selling companies, small business and home business owners. Writes regular columns and feature articles for various business media, online and offline. Author of several best-selling business books. Presents seminars and workshops, webinars and other training programs. Creator of Fourth Generation Thinking, Selling, Business Systems. Read more from this author